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Liner Notes

🎧 Leveraging Your Email List (Episode 297)

Published 3 months ago • 2 min read

Happy Friday!

In case you missed the recent announcement, episode 300 will be our last. The Liner Notes newsletter and Unstarving Musician blog will continue. I also have a number of ideas for new ways of sharing the knowledge I garnered from the many interviews conducted for the podcast. More on that soon.

Here's episode 297 for your weekend listening pleasure.

Leveraging Your Email List #297 🎙

Whether your art is in music or some other realm, leveraging your email list is paramount. Email marketing is a topic near and dear to my heart.

Once you have an established email list, the easiest way to leverage it is by sending regular emails to subscribers. They are your supporters, after all. Begin by considering how often you will send emails. In my experience, this can be a challenging commitment to meet, but you can change the frequency if you initially over commit. Consistency is key. Subscribers will lose interest in you and possibly even forget about you if your emails are irregular or infrequent.

This episode covers getting started, planning ahead with an editorial content calendar, email topic examples, the anatomy of newsletter emails, why email works so well for creating deep connection with supporters, the peril of relying on social media alone, how your email list can help you make money, ConvertKit as an email platform for audience building, and more.

Please enjoy this episode on Apple Podcasts, Spotify, and wherever podcasts are found.

​Click here for episode notes and related links​

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Shout-out to Bandzoogle

Thank you to Bandzoogle and Unstarving Musician community members who have used the Unstarving Musician discount code to try it out. It helps support the podcast.

​My music website is on Bandzoogle and I almost never worry about it working as it should. Bandzoogle really has everything you need to promote and sell your music, keep your supporters informed, and sell merch. Bandzoogle also has EPK templates, crowd funding templates, email and social features for staying connecting with fans, and more.

If you haven't yet looked into it, visit Bandzoogle.com and use promo-code R O B O N Z O to get 15% off your first year!

Peace, love and more cowbell,
Robonzo
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Liner Notes

by Robonzo

I'm a musician and host of The Unstarving Musician podcast. Liner Notes is my biweekly newsletter that shares some of the best knowledge gems garnered from the many conversations featured on the Unstarving Musician.

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